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作为我国方便面产业的龙头企业,华龙集团自成立以来一直稳步发展,在第一阶段发展战略成功实现后,2005年开始携手中央电视台,启动“二次创业”战略。第一阶段：1994-2004年,低端产品铺市场,中端产品创效益,采取“农村包围城市”战略, 一步步渗透全国市场,打响知名度。二次创业：2004年与日清集团“强强联合”之后,进入二次创业阶段,05年开始携手中央电视台,塑造高端、强势的品牌形象,真正实现华龙品牌的展翅腾飞。2005年顺利实现开门红,第一季度销售收入同比增长20%。
As the leading instant noodle industry in China, Hualong Group has been developing steadily since its establishment. After the successful implementation of the development strategy in the first stage, Hualong Group started the strategy of “Second Pioneering” jointly with CCTV in 2005. The first stage: From 1994 to 2004, low-end products were sold to the market and middle-end products were effective. The strategy of “encircling the cities from the countryside” was adopted, which penetrated the national market step by step and made a name for itself. Re-start: 2004 and Nissin Group “strong alliance”, enter the second stage of entrepreneurship, 05 years, CCTV, CCTV to create a high-end, strong brand image, the real Hualong brand’s wings take off. 2005 successfully achieved a good start, the first quarter sales revenue increased by 20%.