创业销售,跳出传统套路

• 作 者: 赵延忱
• 出 处: 中国电子商务
• 发表日期: 2008年06期
• 关键词: 创业企业 销售额 老企业 大企业 情绪 基础 表面

“销售基础”的薄弱,决定着“创业销售”不能沿袭“别人”的习惯套路,只能服从创业的基本规律新企业的销售很难做。从表面上看,是追求销售额的急切情绪,导致了一系列错误的做法。深层原因是不知道“创业销售”的特殊性,与老企业、大企业的销售不同——创业企业往往缺少“销售基础”。

The weakness of the “sales base” determines that the “entrepreneurial sales” can not follow the habit of “others” and can only obey the basic rules of starting a business. The sales of new enterprises are very difficult to do. On the surface, it is the eagerness to pursue sales, leading to a series of wrong practices. The underlying reason is that we do not know the uniqueness of “entrepreneurial sales”, unlike the sales of old enterprises and large enterprises - start-ups often lack “sales base ”.