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本文从三网融合提出背景、当前现状及对传统广播影响方面做出了简要介绍,并对传统广播的发展策略,以认清面临形势,调整位置;占领阵地,依托新技术巩固核心竞争力;把握“内容为王”的媒体生存规律;体制内的经营是做大做强的根本;当前广播技术行业中存在的问题等几个方面,进行了详尽的阐述。最后对广播行业的发展前景有了较乐观的预测。
This article introduces the background, the current situation and the impact on the traditional broadcasting from the triple play and gives a brief introduction of the traditional broadcasting strategy. In order to recognize the situation and adjust the position, we occupy the position and rely on new technologies to consolidate the core competitiveness. Grasp the law of survival of the media whose contents are “king”; the management within the system is the basis for becoming bigger and stronger; the problems existing in the current broadcasting technology industry are elaborated in detail. Finally, there is a more optimistic forecast on the development prospects of the broadcasting industry.