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新媒体技术的支持下,武术文化活动得到迅速发展,其中武术搏击类电视节目便是武术与现代媒体结合的产物。本文运用文献资料法、逻辑分析法着力分析全媒体语境下困扰武术搏击传播的主要问题,通过问题的梳理、剖析,针对性的提出武术搏击的全媒体传播方略:第一,打造民族体育电视品牌,提高武术搏击类赛事的知名度;第二,萃取中国武术文化精髓,提升武术搏击传播的文化力;第三,依托大众传媒的力量,提高武术搏击赛事的传播效率。
With the support of new media technologies, the martial arts cultural activities have been rapidly developed. Among them, the martial arts fighting TV programs are the result of a combination of martial arts and modern media. In this paper, we use literature and logic analysis to analyze the main problems that plagued martial arts boxing in the context of full media. Through the analysis and pertinence of the problems, we put forward the strategy of all-media dissemination of martial arts: First, Brand to enhance the popularity of Wushu and Fighting events; secondly, to extract the essence of Chinese Wushu culture and enhance the cultural power of Wushu to fight and spread; and thirdly, relying on the power of the mass media, improve the dissemination efficiency of Wushu and Fighting events.