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消费社会是人的欲望粉墨登场的社会,刺激和调动欲望成了这一社会经济、文化活动的首要问题。因此法国思想家波德里亚一针见血地指出:“性欲是消费社会的头等大事,它从多方面不可思议地决定着大众传播的整个意识领域。一切给人看和给人听的东西,都公然地被谱上了性的颤音,一切给人消费的东西都染上了性暴露癖。”市场经济的发展,必然带来广告业的兴起和发达。刺激了消费欲,
Consumption society is the human desire to appear on the stage, stimulating and mobilizing desire has become the primary issue of this social and economic and cultural activities. Therefore, the French thinker Baudrillard sharply pointed out: “Lust is the top priority in the consumer society, it incredible determined from many aspects of the entire field of consciousness of mass communication .All people to see and to listen to things are openly be spectrum On the sexual vibrato, all the things that give people consume are exposed with sexual exposure. ”The development of a market economy is bound to bring about the rise and development of the advertising industry. Stimulate the consumerism,