论文部分内容阅读
国内保健品企业是什么时候开始关注营销创新模式的?业界有两种说法,一说是2002年,一说是2003年。但无论如何,这两个年份都是和某公司某营养食品在内地的“天文数字”销售额密切相关的。我们有理由相信,国内一些具有强烈社会责任感、注重品质建设的企业的产品是优质的,是经得起市场考验的,之所以会出现目前销售不景气的现象,和营销方式的陈旧、市场无序竞争的状况密切相关。因此,它们在实
When domestic health care products enterprises started to pay attention to the marketing innovation mode? There are two kinds of opinions in the industry, one is in 2002 and the other is in 2003. In any case, these two years are closely related to the “astronomical” sales of a certain company’s nutritious food in the Mainland. We have reason to believe that some domestic products with a strong sense of social responsibility and quality-oriented construction are of high quality and can stand the test of the market. The reason for this is the current sales downturn and the outdated marketing methods. There is no market The order of the competition is closely related. Therefore, they are real