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本文从旅游项目概述出发,分析了旅游形象分析和定位和目标市场定位,进一步提出了旅游市场开拓策略和营销步骤与思路。
Based on the overview of tourism projects, this article analyzes the tourism image analysis and positioning and the target market positioning, further proposes the tourism market development strategy and marketing steps and ideas.