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UGG,本意是Ugly Boots(丑陋的鞋子),是一种用带毛的羊皮把脚裹起来后简单缝制而成的雪地靴,看起来显得粗大蠢笨,但是却非常轻便、暖和。在1998年以前,这种雪地靴仅仅只是受到一些冲浪爱好者的喜爱,在澳洲冲浪胜地珀斯,有很多冲浪者在上岸之后,非常喜欢穿这个鞋子,因为这种雪地靴不仅仅舒适、暖和,而且里面厚厚的羊毛还能迅速吸掉脚上的水气,使他们的脚能够保持干燥。但从品牌传播的角度来看,这种生产于珀斯、也只销售于珀斯的雪地靴,实在不能说可以引导潮流,这种情况直到美
UGG, the original meaning is Ugly Boots (ugly shoes), is a kind of wool with a sheepskin wrapped feet wrapped up after the simple snow boots, looks stupid, but it is very light and warm. Before 1998, this kind of snow boots only by some surfers love, in Perth, Australia surfing, many surfers ashore, they really like to wear this shoe, because this kind of snow boots is not only comfortable , Warm, and thick wool inside can quickly absorb the moisture on the feet, so that their feet can be kept dry. However, from a brand communication point of view, this production in Perth, also sold in Perth, snow boots, it can not be said to guide the trend, this situation until the United States