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近年来,大学文化已经悄然成为高等教育界学者们乐此不疲谈论的焦点。随着国家提出精神文明建设和经济社会建设并重的发展路线后,社会各界开始着手把文化建设提上了日程,高校也不例外。大学是传递文化、继承文化、创造文化的地方,因而大学文化不同于社会文化,后者是前者的内容源泉,前者对后者的发展具有引导功能。大学文化不仅是一所大学的环境象征,更是一个国家的社会文化的缩影,所以大学文化的正确引导和传播至关重要。本文力求通过对大学文化传播策略的研究来实现
In recent years, the university culture has quietly become the focus of the higher education scholars. With the country’s proposed development path of both spiritual civilization and economic and social construction, all walks of life in the society have begun to put cultural construction on the agenda and colleges and universities are no exception. University is to pass on culture, inherit culture and create culture, so university culture is different from social culture, the latter is the former source of content, the former has the guiding function for the latter’s development. University culture is not only an environmental symbol of a university, but also a microcosm of the social culture of a country. Therefore, proper guidance and dissemination of university culture is of utmost importance. This article seeks to achieve through the study of university culture communication strategy