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本文通过对成都农家乐和北京民俗村的政府管理、发展模型与发展历程进行了纵横比较,研究表明乡土气息是当前乡村旅游的核心。乡村旅游的管理标准、经营方式与经营者的本土化,影响了乡村性的存在,笔者认为乡村旅游从氛围、主题与格局三个方面塑造其乡土气息,同时应该根据特色对旅游规划进行管理、合理规划,坚持本土化与土地政策的双向结合,促进乡村旅游的健康发展。
This article makes a vertical and horizontal comparison of the government management, development model and development course of Chengdu Nongjiale and Beijing Folk Village. The research shows that the rustic atmosphere is the core of current rural tourism. Rural tourism management standards, management methods and operators of the localization, affecting the existence of rural sex, the author believes that rural tourism from the atmosphere, theme and pattern of shaping its own three aspects of the atmosphere, and should be based on the characteristics of tourism planning management, Rational planning, adhere to the two-way combination of localization and land policy to promote the healthy development of rural tourism.