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我国民族地区有许多独特的农产品,它们或营养丰富,有很高的药用价值;或民族味浓厚,有很高的观赏价值。但因种种原因,民族地区的特色农产品得不到很好的推广,仅局限于民族地区小小的区域,无法在更广的范围内进行传播。这就制约了民族地区经济的发展,不利于当地农户的增产增收。基于此,通过研究网络时代下民族地区特色农产品对当地农户收入的促进作用,利用网络的力量转变传统模式销售商品的方法,探索一条助农增收的新道路,促进民族地区特色农产品形成自己的品牌,以增加农户收入。
There are many unique agricultural products in ethnic areas in our country. They are rich in nutrients and have high medicinal value. They are also rich in ethnic flavor and have a high ornamental value. However, due to various reasons, the special agro-products in minority areas can not be well popularized and are limited to small areas in ethnic areas and can not be disseminated in a wider scope. This restricts the economic development in the minority areas and is not conducive to the increase of farmers’ incomes. Based on this, through the research on the promotion effect of local agricultural products on the income of local farmers in the Internet age and the method of using the power of network to change the traditional mode of sales, a new road to agricultural income growth is proposed to promote the formation of its own brand of agricultural products with characteristics of ethnic minority areas , In order to increase farmer’s income.