论文部分内容阅读
中国广告万里行归来已经一月有余,对沿途城市的影视观察业已成文,但心中的热情在都市森林中依旧燃烧,尤其是在整理采访时,不同城市、不同公司的时代下的巨变深深震撼了我们。伴随着中国经济的飞速发展,影视广告公司因势而变,或调整策略方向,或重新整合资源,或潜心精耕细作……在机遇与挑战并存中,影视广告人创造了一个不一样的新局面。而在这几个城市之外更辽阔的国土上,是否也发生着同样的精彩故事,于是我们延续了好奇心,通过各地特约记者、电话、网络等更为现代的方式,对广州、深圳、杭州等城市的影视制作公司进行了采访,作为影视制作基地的广州、经济特区的深圳以及旅游天堂的杭州,会孕育出怎样的影视广告的智慧?请跟随我们的笔迹一同走近他们……
The return of China Advertising Miles has been more than one month. Film and television viewing of cities along the route has been written, but the passion in the mind still burns in the urban forest. Especially in the time of the interview, the changes in different cities and companies are deeply shocked. Us With the rapid development of China’s economy, film and television advertising companies have changed their potentials or adjusted their strategic direction or reintegrated their resources or devoted themselves to comprehension. In the coexistence of opportunities and challenges, film and television advertising professionals have created a different new situation. In the vast territory outside these cities, the same wonderful stories have taken place. So we continued the curiosity. Through more modern ways such as special correspondents, telephones, and networks in various places, Hangzhou and other cities in the film and television production company interviewed as a base for film and television production in Guangzhou, Shenzhen, Shenzhen Special Economic Zone and Hangzhou, tourism paradise will give birth to what kind of television advertising wisdom? Please follow our handwriting together approached them ......