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受宏观环境的影响,挖掘机自2012年以来逐步低迷,并且,由于之前4万亿的刺激政策导致的购买力透支,导致挖掘机行业的债权问题越来越严重。本文主要是通过对宏观经济的分析,得出挖掘机的市场前景,并结合整机制造厂家与代理商的博弈,分析挖掘机行业的债权问题根源。探究目前行业的债权危机解决办法,并结合国家的债务问题解决政策,推想出未来的行业债权解决方向。
Affected by the macroeconomic environment, excavators gradually downturn since 2012, and, due to the previous 4 trillion stimulus policies lead to the overdraft of purchasing power, resulting in the excavator industry claims more and more serious problems. This article mainly through the analysis of the macroeconomic, draws the excavator market prospect, combined with the machine manufacturers and agents of the game, analysis of the excavator industry, the source of the problem of debt. Explore the current industry solutions for the debt crisis, combined with the country’s debt problem-solving policies, and figure out the future direction of the industry’s debt solution.