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江苏宜兴紫砂茶壶,原来上面刻了唐宋诗词,在东南亚各国滞销。后经一位熟悉和研究东南亚宗教消费文化的专家指点,在紫砂茶壶上雕刻佛经,结果,一下子便成了抢手货,并且价格还提高廿倍。一滞一畅的背后,有一只左右成败的看不见的手,这就是消费文化。一、什么是消费文化我们每人每天都要吃、穿、住、行,天天都在消费,但消费各不相同。同是吃,北方人主要吃面粉馍,南方人主要吃大米饭。同是穿,藏族男女穿戴喜红、绿、蓝长袍,并扎腰带于衣外;朝鲜族人则多穿白色短上衣配白色有胸长裙,并吊两条长长的素色飘带;汉族人衣着大多数是各种单色的变式中山装、西服和各种时装。同是住,西方人住房多是高楼大厦,而中国人传统住房多是木瓦结构的平房等等,不一而足,由此可见,人们的消费是形形色色,千差万别的。为什么人们消费选择取向这么不同呢?这是因为人们有不同的文化倾向,表现在消费中就是消费文化。所谓
Yixing, Jiangsu Zisha teapot, the original carved Tang and Song poetry, slow-moving in Southeast Asian countries. After an expert who was familiar with and studied the religious consumption culture in Southeast Asia, he insisted on carving Buddhist sutras in a purple tea pot. As a result, it suddenly became a hot commodity and the price was still more than 20 times higher. A stagnant behind, there is a success or failure of the invisible hand, this is the consumer culture. First, what is the consumer culture Every day we eat, wear, live, work, spending every day, but the consumption varies. The same is to eat, northerners eat mainly flour 馍, southerners eat mainly rice. The same is wearing, Tibetan men and women wear hi red, green, blue robe, and tie the belt in the clothes; Korean people wear white jacket with white chest dress, and hanging two long plain streamers; Han people Most of the clothes are a variety of monochrome variations tunic, suits and all kinds of fashion. The same residence, Westerners housing mostly high-rise buildings, and the Chinese traditional housing mostly shingles and other cottages, etc., we can see that people’s consumption is diverse, varied. Why do people choose different consumer choice? This is because people have different cultural tendencies, manifested in the consumer is the consumer culture. So-called