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伊力诺依把宜家家居视为最大的竞争对手,并梦想成长为中国的宜家。听说伊力诺依降价了,陈果有些不信,他可是那里的老主顾了。当看到自己1997年在伊力诺依中粮广场店花2.8万元买下的一张气派的大床时,陈果不禁笑出了声,标价竟然是5999元,还奉送全套床上用品。想当年他在中粮买那张床,就是因为隔壁有张非常相似的意大利牌子的大床价格高达13.8万元!
Illinois sees IKEA as its biggest competitor and dreams of growing into IKEA China. I heard Illinois cheap price, and some do not believe Chen Guo, but where his patronize. When you see yourself in 1997 in COIECO Square store in Illinois to spend 28,000 yuan to buy a magnificent bed, Chen Guo can not help but laugh, the price actually is 5999 yuan, but also offer a full set of bedding. When he wanted to buy that bed in COFCO, because next door is very similar to the Italian brand bed prices up to 138,000 yuan!