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今年网站收购案子特别多,盛大入主新浪、搜孤收购图行天下,但网站收购并不是根除百病的良药。相反,喧嚣的背后更多反映出网站的尴尬窘境:缺少战略愿景、自我创新能力不足、影响力无法转换成收益。网站受到报表压力的驱使,只好将竞争对手囫囵吞下。收购是为了让网站更具竞争力,而网站获取竞争优势的办法无外乎成本领先和差异化。相比传统产业,有形成本较低是网站天生的竞争力。但在网站之间比较,低成本策略却没有任何优势可言。最明显的理由是:每一种务实有效的做法很快就会扩散,网站几乎不可能长期依靠经营效率而在竞争上大获成功。竞争者很快就能模仿到相同的管理技巧、新技术以及更卓越的顾客接触方式。
This year the site particularly large number of acquisitions, the grand Sina, search-or-purchase plans world, but the site acquisition is not a cure for all diseases. On the contrary, the hustle and bustle behind more embodies the awkward dilemma: lack of strategic vision, lack of self-innovation, influence can not be converted into benefits. Driven by pressure from the report, the website swallowed up rivals. The acquisition is to make the website more competitive, and the way the site gets a competitive advantage is nothing less than cost leadership and differentiation. Compared to traditional industries, the lower the tangible cost is the innate competitiveness of the website. However, compared to the low cost of the site strategy there is no advantage at all. The most obvious reason is that every pragmatic and effective approach will soon spread, and it is almost impossible for the website to compete successfully with long-term operational efficiency. Competitors will soon be able to mimic the same management skills, new technologies, and better customer engagement.