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营销人员怎样才能获得成功?笔者不妨谈谈自己的见解。提升业务能力,熟悉产品。进入一个行业,每个人都要熟悉该行业产品的知识,熟悉公司的操作模式和建立的客户关系群。在市场开发和实际工作中,要学会定位市场方向和产品方向,抓重点客户进行跟踪。明确主要产品主攻哪些区域,根据不同地区的客户荐其所需,能有效地把自己和产品推销出去。关键之处还是要熟悉产品,熟悉目标市场。熟悉市场,不仅是要了解目标市场,更要了解目标市场中的竞争对手,做到知己知彼。我们只有根据市场变化随时做出应对策略,才能在激烈的竞争中出奇制胜。
How can marketers achieve success? I may wish to talk about my own opinion. Improve business skills, familiar with the product. Into an industry, everyone should be familiar with the product knowledge of the industry, familiar with the company’s operating model and the establishment of a customer relationship group. In the market development and practical work, we must learn to locate the market direction and product direction, focusing on key customers to track. Identify the main areas of the main products, according to the needs of customers in different regions, can effectively sell themselves and products. The key point or to be familiar with the product, familiar with the target market. Familiar with the market, not only to understand the target market, but also to understand the target market competitors, so know ourselves. Only when we respond to market changes at any time can we surprisingly win in the fierce competition.