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商海如战场,随着市场竞争的日趋激烈,各个企业为了立于不败之地,现在都日益重视企业CIS的建立。 CIS,即企业形象系统,它包括企业理念识别(MI)、企业行为识别(BI)、和企业视觉识别(VI)三部分。在当今工业社会向信息社会的转变中,CIS是企业的生命线,它的正常运转与否关系到企业的成败。 企业CIS开发作业和实施作业,大体上可分为三个阶段:即企业实态调查阶段,设计开发阶段、实
Business sea such as the battlefield, with the increasingly fierce market competition, all enterprises in order to remain invincible, are now increasingly focused on the establishment of enterprise CIS. CIS, that is, corporate image system, which includes business concept identification (MI), business behavior identification (BI), and business visual identity (VI) in three parts. In today's industrial society to the information society in the transformation, CIS is the lifeblood of enterprises, and its normal operation or not related to the success of the enterprise. Enterprise CIS development operations and implementation operations, in general, can be divided into three phases: the actual stage of enterprise investigation, design and development phase, the real