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狂热的世界杯落幕了。但绿茵场上的沸扬,音犹在耳。是世界杯,影响了球迷的生活。由此派生出了一个话题:商机。有消息称,英格兰与葡萄牙之战的哨音尚未响起,英国消费者就打算将1．2亿英镑用在看球上,其中包括食品、通讯和其他相关的消费品。足球是精彩的,殊不知,球迷手中挥舞不止的围巾也是奔放的,2006年世界杯期间,仅中国浙江临安一家企业就为球迷提供了80万条围巾。油彩涂满了球迷的脸,疯狂也涂满了球迷的脸,数以万计的球迷喜欢在胳膊上、额头上、脸上粘贴国旗贴纸,在德国留学的一位上海学生,出售各国国旗贴纸,大赚了50万欧元。精明的商家甚至动起了空气的念头:你想有身临其境的感受吗?请挂上一个小小的袋子吧,里面放有香片,正散发着幽幽的草地清香,闻一闻,你就能有置身于绿茵场的感觉了。通过主办2002年世界杯,韩国获得88．8亿美元直接经济效益;2006年世界杯,德国至少获得200亿美元直接经济效益。这就是足球,这就是世界杯给我们留下的遗产。足球经济,魅力无限,商机无限。一只满世界滚动的小小足球,为什么会橇动世界经济的蛋糕?本期“咖啡吧”特约请沪上名作家沈善增先生作客,请他说说足球。“闲话”不“闲”,实为“切要之言”,当可引起业界关注。
The fanatical World Cup ended. However, the pitch on the pitch, the sound still in ears. Is the World Cup, affecting the lives of fans. This led to a topic: business opportunities. It is reported that the whistle of the war between England and Portugal has not yet sounded, the British consumers intend to spend 120 million pounds on the ball, including food, telecommunications and other related consumer goods. Football is wonderful, as everyone knows, fans waving hand scarves are unrestrained, during the 2006 World Cup, only a business in Lin’an, Zhejiang Province for fans with 800,000 scarves. Painted with fans ’faces, crazy faces are also covered with fans’ faces. Tens of thousands of fans like on their arms, forehead, face stickers, a Shanghai student who studies in Germany, , Made a huge profit of 500,000 euros. Shrewd businessmen even started the idea of air: Do you want to feel immersive? Please put on a small bag, which contains the fragrant tablets, is exudes a faint grass fragrance, smell, you You can have exposure to the feeling of the pitch. By hosting the 2002 World Cup, South Korea won 8.88 billion U.S. dollars in direct economic benefits; at the 2006 World Cup, Germany received at least 200 billion U.S. dollars in direct economic benefits. This is football, this is the World Cup left us a legacy. Soccer economy, unlimited charm, unlimited business opportunities. A small world of rolling little football, why the world’s economy will be the slightest cake? This issue of “coffee bar” special invited Shanghai writer Shen Shanzeng guest, ask him to talk about football. “Gossip” is not “free”, in fact, “important words,” when the industry can cause concern.