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前瞻观点:2007年“个性营销+精准营销”的组合将进一步加强,企业必须针对特定的人群进行精准的营销和个性化的营销。在进行整体品牌传播时,对外传播和对内传播是相辅相成、相得益彰的,可谓内外兼修才能成大业。2006年影响力:摩托罗拉是世界通信行业的领袖企业。2006年全年销售额比2005年上升了22%,达到创纪录的429亿美元,手机发货量为创纪录的2亿1740万台,比2005年提高了49%,全球年度手机市场份额估计为22.2%,比2005年提高4.3个百分点。
Prospective point of view: 2007 “personalized marketing + precision marketing ” portfolio will be further strengthened, enterprises must be targeted for a specific population of precise marketing and personalized marketing. In the conduct of the overall brand communication, external communication and internal communication are complementary, complement each other, can be described as internally and externally to become a great cause. Impact in 2006: Motorola is the world leader in communications. 2006 full-year sales increased by 22% over 2005 to reach a record 42.9 billion US dollars, handset shipments for a record of 217.4 million units, up 49% over 2005, the global annual mobile phone market share estimates 22.2%, an increase of 4.3 percentage points over 2005.