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山坡上有一片果树,早春的新绿和深秋的金黄都是如此悦目怡神的景致。果树的主人付出辛劳而期待收获,挂满枝杈的果实好像沉在心底的喜悦,无需张扬也足以令人陶醉……即便绕一点路,不少人也愿意从果树下穿行,除了那弥散的芳香外,多多少少还期待些许意外的惊喜……这一次,一只苹果落下正好击中了我的头——由我创意的一只以“保护水资源”为主题的公益广告荣获了第八届广告节的广播广告银奖——像我这样的非专业广告人员能够获奖,正好比果树下的幸运的路人,惊喜且甜蜜…这里除了要感谢果树的主人无私与包容之外,还想就广播广告的创意制作谈一点自己的体会——免得被人指为偷吃了就跑。
There is a fruit tree on the hillside, early spring green and late autumn golden are so pleasing to the eye. The owner of the fruit tree is hardworking and looking forward to the harvest. The fruit covered with twigs seems to sink in the bottom of my heart, without being publicized enough to make people intoxicated ... Even if a little way around, many people are willing to walk under the fruit tree except the diffuse aromatic Outside, more or less expect some surprises ...... This time, an apple just hit me in the fall - from my idea of a “protection of water ” as the theme of public service ads won Eighth Advertising Festival Silver Advertising Advertising - Non-professional advertisers like me are able to win prizes, just like the lucky passers-by under the fruit trees, surprise and sweet ... here to thank the owner of the fruit tree for selflessness and tolerance I’d like to talk about my own experience with the creative production of radio advertisements - to avoid being accused of stealing food.