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由于社会化大生产带来了生产效率的提高和社会分工的日益精细,这导致企业生产的产品和用户的消费之间不仅存在着时间、空间和所有权分离的矛盾,也导致了产品供需信息的失衡和产品结构上的矛盾。产品由生产领域向消费领域转移,实现其价值过程,需要通过市场分销渠道来完成。产品的所有权和使用权的转移也需要通过渠道的支持得以实现。在现代复杂多变的市场经济中,分销渠道扮演着越来越重要的作用。所谓的分销渠道,是指企业为了销售自己的产品,而选择具体的商业组织机构及销
As the socialized large-scale production brings about the improvement of production efficiency and the increasingly fine division of labor, the contradiction between time and space and the separation of ownership between the products produced by the enterprises and the consumption of the users leads to the conflict between the supply and demand information of the products Imbalance and product structure contradictions. Products from the production area to the transfer of consumer areas, to achieve its value process, need to be completed through the market distribution channels. The ownership of the product and the transfer of the right to use also need to be achieved through the channel support. In modern complex and volatile market economy, distribution channels play an increasingly important role. The so-called distribution channels, refers to the business in order to sell their own products, and choose a specific business organization and sales