论文部分内容阅读
报纸经营性专版是一种以市场为导向,以消费者为中心,以行业为基础,以赢利为目的,将行业新闻与广告进行有机融合集中的报纸传播形式。目前,大多数综合性日报都拥有自己的专版或专刊,并成为报纸重要的组成部分。宁夏统战性时政类报纸《华兴时报》在经营性专版的运作中,通过不断丰富报纸内涵、提升从业者素质、创新品牌,提高了发行量,做到了内容的新闻性、行业的专业性、定位的服务性,彰显出报纸专刊多重个性,实现了读者爱看、业内关注、为报纸创收的办报目标。
Newspaper operating special edition is a market-oriented, consumer-centric, industry-based, for profit purposes, the industry news and advertising in the organic integration of newspaper distribution. At present, most comprehensive daily newspapers have their own special pages or special issues and become an important part of the newspaper. Ningxia Combative Political Newspaper “Huaxing Times” in the operation of the operation of the special edition, by constantly enriching the content of the newspaper to enhance the quality of practitioners, brand innovation, increased circulation, so that the content of the news, the industry’s professionalism, Positioning service, highlighting the newspaper monographs multiple personality, to achieve the readers love to see, the industry concerned about the newspaper revenue for the newspaper’s goal.