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新媒体自制节目是指在数字新媒体平台播放和应用的、与传统广播电视节目有着不同的内容或服务的原创节目形态,其突出特征是基于互联网技术的交互性。如浙江广电新蓝网制作的《晓雯@U》,就是一档集娱乐资讯、潮流时尚、流行乐榜为一体的新媒体自制节目。目前中国市场上,最具代表性的新媒体自制节目就是由优酷携手音乐人高晓松跨界打造的首档互联网文化类脱口秀节
New media home-made programs refer to the original program forms that are played and applied on digital new media platforms and have different content or services from traditional radio and television programs. The prominent feature of this new-media home-based program is Internet technology-based interactivity. Such as Zhejiang Broadcasting Network blue network produced “Xiaowen @ U”, is a set of entertainment information, fashion, pop music as one of the new media home-made programs. At present, the most representative new media home-made program in the Chinese market is the first Internet Culture Talk Show created by Youku and artist Gao Xiaosong