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2002年,如果你在北京广告圈的话,肯定知道千百千时尚广场“开了”广告;年中,“派标管业”包公推销钢管、“脱衣事件”弄得沸沸扬扬;年末。山浦第二代家用媒体减肥电脑震憾入市悬念广告挑战欧美雅吊足了减肥人士的胃口。其背后的操作者竟然是同一家刚刚才成立3年的新公司——正一堂策略机构。而更令人吃惊的是遍布全京城“无水怎能绿”的公益海报;《中国经营报》“经营的力量”的品牌形象推广;红星二锅头“品不够的京味,离不开的红星”的电视广告传播;到更娇丽减肥茶“更娇丽橙色人”整合行销传播推广获2002年中国十大行销案例奖;同仁堂脂质体系列产品整合传播推广等整合性的推广也都是他们的手笔。
In 2002, if you are in the advertising circle in Beijing, you certainly know that thousands of fashion square “opened” ads; mid-year, “sent the bidding industry” Bao Gong sales of steel pipe, “strip off incident” get up; Yamauchi second-generation home media weight loss computer shock into the market suspense advertising challenges Europe and the United States Ya hang sufficient weight loss appetite. Behind the operator turned out to be the same company has just set up three years of new companies - is a strategic agency. And even more surprising is that throughout the capital city “no water how green” public service posters; “China Business”, “the power of management” brand image promotion; Red Star Erguotou “not enough of the Beijing flavor, Red Star can not do without” Of the TV ads spread; to more charming slimming tea “more charming Orange” integrated marketing communications promotion in 2002 China Top Ten Marketing Case Award; Tong Ren Tang liposomes integrated product promotion and promotion of integrated marketing are also them Handwriting.