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纵观近年来中国电视的节目格局,除了综艺节目火拼荧屏收视率外,电影、电视剧市场依旧火爆。对于电影、电视剧节目市场而言,各大频道如何借助平台优势力量对受众进行深度剖析,完善频道节目布局,打造观众喜爱的频道平台,变得尤为重要。
Looking at the program pattern of Chinese television in recent years, in addition to the variety show Rush screen ratings, the film and television drama market is still hot. For the movie and TV show market, it is particularly important for the major channels to analyze the audience deeply based on the advantages of the platform, improve the layout of the channel programs and create the channel platform that the audiences love.