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8月13日至19日,第82届国际图联大会在美国举行。会上宣布了2016年国际图联国际图书馆营销奖结果,中国国家图书馆“M地铁·图书馆”项目入围前十名。“M地铁·图书馆”是国家图书馆与京港地铁合作推出的面向地铁乘客的公益性阅读推广项目,是国家图书馆服务大众的尝试。该活动以推广大众阅读为目的,将阅读文化引入地铁,通过京港地铁站内备用房、灯箱、外包车等广告平台充分展示国家图书馆优秀资源,营造
From August 13 to August 19, the 82nd IFLA Congress is held in the United States. The IFLA 2016 International Library Marketing Award was announced at the conference, with the top ten in the National Library of China’s “M Subway Library” list. “M Subway Library ” is a public welfare reading and promotion project for subway passengers launched by National Library and Beijing-Hong Kong MTR. It is an attempt by the National Library to serve the public. The campaign aims at promoting public reading, introducing reading culture to the MTRC, and displaying the excellent resources of the National Library through advertising platforms such as spare rooms, light boxes and outsourced vehicles in the MTRC to create