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如今,在我们大政策的引导下,古村镇游非常的火热。只是目前,大部分的古村镇旅游地建设的精力都还集中在硬件设施、文化创意上,或者是建制规模上。不过,我认为,这时候也应该同时开始相应的品牌培育行动了。我们都应该很清楚:品牌培育不是短线的事情,不是一时风尚流行的现象,而是需要长期累积的。并且,即便形成品牌也不一定就能在短期内获利。因此,我们更应该未雨绸缪,抢先出击。讲到品牌培育,最重要的就是品牌传播。其实对于旅游品牌传播,简单来讲,就是为旅游目的地讲故事,故事动听了,
Today, under the guidance of our big policy, the ancient village tour is very hot. Only now, most of the ancient villages and towns in the construction of tourist attractions are also concentrated in the hardware facilities, cultural creativity, or the scale of the system. However, I think, this time should also start the corresponding brand cultivation action. We should be very clear: Brand cultivation is not a short-term thing, not a temporary fashion phenomenon, but the need for long-term accumulation. Moreover, even if the formation of the brand may not be able to profit in the short term. Therefore, we should take precautions, first to attack. Speaking of brand cultivation, the most important thing is brand communication. In fact, for tourism brand communication, simply speaking, is to tell stories for tourist destinations, the story is pleasant,