论文部分内容阅读
一、我国高校体育赞助发展的现状(一)高校体育赞助金额少,长期性行为不够。高校的体育事业是我国体育事业的重要组成部分。由于高校体育比赛活动的影响面小,商业价值较低,企业界赞助高校体育活动的意识不浓,加上企业和公司对高校体育资源市场开发的认识和研究不够,这就使得企业和公司无法保障得到赞助利润,不愿承担对高校进行商业性赞助的风险,因
First, the development of sports sponsorship of colleges and universities in China (A) The amount of college sports sponsorship less long-term sexual behavior is not enough. College sports is an important part of our sports. Due to the small influence of college sports events, the low commercial value, the lack of awareness of corporate sponsorship of sports activities in colleges and universities and the lack of understanding and research on the development of college sports resources market by enterprises and companies, Guaranteed sponsorship profits, unwilling to assume the risk of commercial sponsorship of colleges and universities, because