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因特网(Internet)作为一种新的媒体和信息传播方式目前已逐渐深入到全世界的每一角落,同广播电视、报纸杂志等传统媒体一样Internet正逐步成为重要的信息来源之一,可以说我们正处于网络时代确切地说就是因特网时代。因特网在我国的兴起和发展对国内的广播电视业是极大的挑战但同时也给广播电视业带来了极大的发展机遇,利用因特网的传播技术优势和灵活的传播理念来实现广播电视与因特网的强势联合、优势互补,从而占领现代传播技术的制高点和宣传主动权,是因特网时代广播电视参与网络中并赢得发展机遇的关键,也是广播电视在因特网时代发展的必由之路。
As a new way of media and information dissemination, the Internet has gradually penetrated every corner of the world. Like the traditional media like radio, television, newspapers and magazines, the Internet is gradually becoming an important source of information. It can be said that we Is in the Internet age is exactly the Internet age. The rise and development of the Internet in our country is a great challenge to the domestic broadcasting and television industry. However, it also brings great opportunities for development in the radio and television industry. The use of the Internet's technological advantages and flexible dissemination of ideas to achieve radio and television The powerful combination and complementarity of the Internet, so as to seize the commanding height of modem communication technologies and advocacy initiative, is the key to the participation of radio and television in the Internet in the Internet era and to win development opportunities. It is also the only way for the development of radio and television in the Internet era.