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报业是一个能给你带来巨大回报,但同时也有着残酷竞争环境的地方。只有遵守了一定的规则,你才能在这里生存和发展。根据美国的经验,其中一条重要规则是:你必须接受在经营过程中经常会出现的变化。而读者和广告商们的品位和需求也不断地在改变。如果你没有紧随其后和对他们的需求做出反应,无疑你经营的报纸就将被淘汰掉。这给中国的报纸编辑们带来了不小的
The newspaper industry is a place where you can make a huge difference in return but also have a brutal competitive environment. Only by observing certain rules, you can survive and develop here. Based on the experience of the United States, one of the most important rules is that you must accept the changes that often occur in your business. The taste and needs of readers and advertisers are constantly changing. If you do not follow suit and react to their needs, there is no doubt that the newspapers you run will be eliminated. This brings a lot to Chinese newspaper editors