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本文在分析教育电视生存和发展的环境变化,总结多年来参与中国教育电视台有关节目制作的经验和心得的基础上,得出在泛娱乐化背景下教育电视更需要淡化“唯收视率”意识,让思想和情怀冲破收视率的牢笼,才能够“大有可为”的结论。
Based on the analysis of the environmental changes in the survival and development of ETV and the experience and experience of participating in the production of ETV programs over the years, this paper concludes that ETV needs to be diluted in the context of pan-entertainment. Consciousness, so that thoughts and feelings break through the ratings of the cage, we can “promising ” conclusion.