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在高消费的欧洲,商业建筑已成为人们日常的一个重要生活环境。无论是超级市场、百货公司或是商业步行街,往往融购买、休息、浏览、观赏为一体,构成千姿百态,各具一格,甚至标新立异的小环境,竞相吸引顾客。设计师们谙熟各种顾客的心理;时而炫耀豪华,时而导入精致,时而表现稀有,时而展示多姿。简单的商品买卖和商业广告已显得苍白而缺乏竞争力。因此,商业将向更广泛的各种领域探索,如文化传统,色彩艺术,建筑空间及心理学等,以求得自身的发展。
In high-consumption Europe, commercial buildings have become an important daily living environment for people. Whether it is a supermarket, a department store, or a commercial pedestrian street, it often integrates purchase, rest, browsing, and viewing. It forms a variety of environments, each with its own style, and even a new environment that is unconventional, competing to attract customers. Designers are versed in the psychology of various customers; sometimes show off luxury, sometimes introduce sophisticated, sometimes rare, and sometimes show. Simple commodity trading and commercial advertising have become pale and uncompetitive. Therefore, business will explore more extensive fields such as cultural traditions, color arts, architectural space and psychology in order to achieve its own development.