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企业社会责任越来越受到企业的重视,但公众眼中的企业社会责任应该是什么样的内涵,一直没有进入专门的研究领域。最近,搜狐财经发起主题为“企业社会责任”的企业公众形象评比活动。在评比活动正式启动之前,光华传媒、北京数字100咨询公司及搜狐财经共同针对“企业社会责任”进行了大型网上调查,受到全国各地广大网络用户的关注。来自国务院发展研究中心、北京大学的专家认为,企业的社会责任是个历史的过程,中间也有曲折。企业所承担的社会责任是社会赋予的,勇于承担社会责任将是企业最大的盈利。
Corporate social responsibility has received more and more attention from companies. However, what kind of connotation is the corporate social responsibility in the eyes of the public has not entered the special research field. Recently, Sohu Finance launched a corporate public image appraisal activity with the theme of “Corporate Social Responsibility”. Before the official launch of the appraisal activities, Guanghua Media, Beijing Digital 100 Consulting Co., Ltd. and Sohu Finance jointly conducted a large-scale online survey on “Corporate Social Responsibility”, attracting the attention of a large number of internet users across the country. Experts from the Development Research Center of the State Council and Peking University believe that corporate social responsibility is a historical process and there are twists and turns in the middle. The corporate social responsibility undertaken by the enterprise is given by the society. The courage to undertake social responsibility will be the biggest profit for the company.