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随着计算机的普及与发展,网络等新媒体迅速兴起,这种新媒体形式,严重地冲击了传统媒体,在这个微媒体时代,传统媒体的竞争优势已经逐渐淡化,传统的传播学理论受到了极大的冲击和影响,在微媒体时代下,传播学获得创新性的发展,相比于原来的传播速度、传播效果,都发生了非常大的变化,可以说微媒体促进了传播学的创新应用与发展。本文首先就微媒体和传播学的相关内容作了概述,并着重分析了微媒体时代对传播学理论的重要影响,最后提出了微媒体时代传播学的创新应用策略。
With the popularization and development of computers, the rapid rise of new media such as the Internet has seriously affected the traditional media. In this era of micro-media, the competitive advantage of traditional media has been gradually weakened, and the traditional theory of communication has been affected Great impact and influence, in the era of micro-media, the innovative development of communication has undergone tremendous changes compared with the original speed of communication, so it can be said that micro-media has promoted the innovation of communication Application and development. This article first gives an overview of the related contents of micro-media and communication science, and emphatically analyzes the important influence of the micro-media era on the theory of communication. Finally, it puts forward the innovative application strategy of the communication in micro-media era.