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2015年9月13日,央视《新闻联播》以“意大利设计师帕克:圆梦之路在中国”为题,讲述了帕克不远万里来到盐城,在新能源汽车设计上开启自己寻梦之旅的故事。这篇报道由盐城广播电视台与央视联手共同策划采制,在展示盐城生态建设环保成果的同时,有效提升了盐城在全国的美誉度。笔者所在的盐城广播电视台,近年来正是以新闻策划和推介为抓手,不断推进本土化的新闻实践,开创了地方台新闻创新的崭新局面。一、创新新闻策划,为主流舆论引领提供新思路、
September 13, 2015, CCTV “News Network” to “Italian designer Parker: the road to dreams in China” as a topic, tells Parker traveled to Yancheng in the thousands of miles, in the design of new energy vehicles open their dreams Travel story. This report jointly organized by Yancheng radio and television and CCTV mining planning, Yancheng ecological construction in the display of environmental achievements at the same time, effectively enhance Yancheng reputation in the country. Yancheng Radio and Television Station where the author is located, in recent years, precisely took the planning and promotion of news as the starting point and constantly pushed forward localized news practice, opening up a brand new situation in local news innovation. First, innovative news planning, leading the mainstream media to provide new ideas,