品牌的色彩主张(续)

• 作 者: 梁勇
• 出 处: 流行色
• 发表日期: 2006年05期
• 关键词: 色彩学 目标客户群体 购买欲望 色彩营销 加工制造过程 产品类型 特定产品 使用特性 彩色复制 产品单价

越来越多的公司和品牌意识到,光注重产品的功能和使用特性是不够的,若想使自家的产品深得目标客户群体的认可,需要深入挖掘“色彩”之中蕴藏的巨大商机。需要自己或借助于专业的色彩服务机构或人士去深入探究,也只有这样,产品或品牌才能激发出消费者内心的色彩诉求,从而影响他们的购买欲望,实现品牌与消费者的互动和商业价值。

More and more companies and brands are aware that it is not enough to focus on product features and usage characteristics. If you want to make your own products gain the recognition of the target customer groups, you need to dig deep into the enormous business opportunities embodied in “color”. Need to use their own or with the help of professional color service agencies or people to in-depth exploration, and only in this way, products or brands can stimulate the color of consumer appeal, thereby affecting their desire to purchase, to achieve brand and consumer interaction and business value .