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奥运会因其参与最广泛性、全球最具影响性而成为企业开展奥运营销,提升品牌美誉度的绝佳载体,在提高企业品牌价值方面有着其他广告宣传无法比拟的作用,因此,现代越来越多的企业巧借奥运营销来实现品牌的增值。
Because of its participation in the most extensive and the most influential in the world, the Olympic Games has become an excellent vehicle for enterprises to carry out Olympic marketing and enhance their brand reputation. They have an incomparable role in promoting corporate brand value. Therefore, Many companies resort to Olympic marketing to achieve brand value.