拓展入岛渠道 提升传播效能

• 出 处: 中国广播电视学刊
• 发表日期: 2013年01期
• 关键词: 重大主题报道 跨媒体 闽南话 客属 共享资源

2012年,海峡之声广播电台与台湾《旺报》的跨媒体合作持续推进,合作领域不断拓展,共办两岸征文活动,在重大报道活动中共享资源、互换稿件;与台湾十余家广播电台合作进入常态化阶段,每天制播十余小时节目在岛内播出;积极参与闽南话广播协作网、客属电台协作网活动,通过共建栏目、联合采访等形式扩大岛内受众群体。一年来,重大主题报道的传播效果显著增强,对台传播的针对性与服务性明显提升。

In 2012, Cross-Strait Radio Stations and Taiwan’s Wang News continued to promote cross-media cooperation. The areas of cooperation continued to expand. A total of cross-Strait essay activities were held, resources were shared in major reporting activities, and manuscripts were exchanged with more than 10 radio stations in Taiwan Radio cooperation into the normalization stage, more than ten hours a day broadcast system broadcast on the island; actively participate in Minnan dialect broadcast network, guest radio network activities, through the construction of columns, joint interviews and other forms of expansion of the island audience. In the past year, the effectiveness of the major theme coverage has been significantly enhanced, and the relevance and service to Taiwan’s propaganda have been significantly improved.