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新媒体的快速发展,给党的组织工作、党内生活模式、意识形态传播、密切联系群众等方面带来机遇。企业基层党建是党的基层组织建设的重要内容,是增强基层党组织凝聚力和战斗力的重要手段。随着数字技术的飞速发展,新媒体正在全方位渗透到人们生活的方方面面,充分利用新媒体技术,不断创新基层党建工作新途径,已成为互联网时代施工企业基层党组织建设与发展的新要求,也给主流意识形态主导作用的发挥、党组织凝聚力的打造以及党务工作者素养适应的要求等方面造成严峻挑战。因此如何借助新媒体的优势、以新媒体围绕施工企业基层党建创新研究这一主题,在实践中探索出一条党的建设工作科学化、信息化和现代化之路。
The rapid development of new media brings opportunities to the party’s organizational work, inner-party life style, ideological spread and close contact with the masses. Party building at the grassroots level is an important part of the party’s grassroots organizations and an important means of enhancing the cohesion and combat effectiveness of grassroots party organizations. With the rapid development of digital technology, new media is penetrating all aspects of people’s life in all aspects. Taking full advantage of new media technologies and constantly innovating new ways of grassroots party building has become a new requirement for the construction and development of grass-roots party organizations in construction enterprises in the Internet age. But also pose severe challenges to the leading role of the mainstream ideology, the building of the cohesiveness of the party organizations, and the requirements of the party workers in adapting their qualifications. Therefore, with the help of the advantages of new media, the new media has explored a road of scientific, informatization and modernization in party building work in the light of the theme of innovative research by grass-roots party organizations in construction enterprises.