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通过电视广告这个窗口,我们可以看到女性形象是如何的塑造出来,而从女性主义理论出发则能分析出大众传媒在塑造女性时的性别歧视和隐含的男性欲望和男权话语机制。
Through the television advertisement window, we can see how the female image is shaped. From the perspective of feminism, we can analyze the mass media’s gender discrimination and implicit masculine desire and patriarchal discourse mechanism in shaping women.