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近年来,武当山以创“世界知名、国际一流”旅游目的地为目标,外树形象,内强素质,大手笔助推大旅游,以品牌推广提升、采风踩线聚焦、网络营销炒热、旅游政策激励、活动营销唱响、旅游合作联谊“六位一体”的营销策略,强势推介武当山。创意营销的立体轰炸使武当山2014年第一季度接待海内外游客125万人次,旅游收入6.87亿元,同比增长21.56%、24.9%。条条大道通武当,说走就走,想来就来!来武当,想怎么游就怎么游!
In recent years, Wudang Mountain to create “world-renowned, world-class ” tourism destination as the goal, outside the tree image, the quality of strong, generous boost large tourism, brand promotion to enhance, mining style step on line focusing, Internet marketing hot , Tourism policy incentives, event marketing singing, tourism cooperation and friendship “Six in One ” marketing strategy, a strong recommendation Wudang Mountains. The three-dimensional bombing of creative marketing made Wudang Mountain receive 1.25 million tourists from home and abroad in the first quarter of 2014, with tourism revenue of 687 million yuan, an increase of 21.56% and 24.9% over the same period of last year. Road Wudang, said go away, want to come! To Wudang, how to swim on how to swim!