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2011年,江苏省开始在部分高职院校中实施“注册入学”招生新政,不少考生和家长对此误解重重,特别是对民办高校的生存发展,更是存在很大疑虑.近年来生源紧缩,公办扩招,民办高校已面临着非常严峻的形势,加上“注册入学”新政实施的冲击,民办高校夹缝中生存.因此,建设富有民办特色的校园文化,形成自己独特的办学理念,对学院加强内涵建设,提升品牌效应,实现科学发展,十分关键.“,”In 2011, Jiangsu province began to implement the “registration” new deal in the part of students in higher vocational colleges, many students and parents have misunderstanding, especially for the survival and development of private colleges, there is still a great concern. In recent years, squeeze, public enrollment, private universities have been facing a very grim situation, coupled with the “registration” the impact of the implementation of the new deal, the survival of private universities. Therefore, the construction of wealthy private characteristic campus culture, formed its own unique idea of running a school, strengthen the connotation construction of college, enhance the brand effect, the realization of scientific development, that is the key.