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北京科技园置业股份公司诸一军认为,北京商业地产市场确实存在很多问题,比如商铺的品位需要提高,但是目前商铺超前发展也困难。因为现在大家都排队抢购呢,它没有发展并改造自己的动力。其实很多问题开发商都意识到了,但在目前这种行为模式更能挣钱的情况下,他们没有改变的动力。诸一军指出,关涉到利益问题的解决,只有利益制约才能实现,呼吁是没有用的。中坤集团副总经理徐秉迪负责大钟寺国际广场的前期规划和招商,对商业地产的运作已经形成了自己的一套思路。他认为,商业项目从启动开始,必须把握好必须经历的几个阶段:选址,选定目标客户群、搞好设计、因为你和设计与招商有着密切关系。也就是说,招商和选定目标客户群程序应该放在设计之前完成。但实际情况是,现在
Zhu Yi Jun, a member of Beijing Science and Technology Parks, believes that there are indeed many problems in the commercial real estate market in Beijing, such as the need to improve the quality of the shops, but the current development of the shops is also difficult. Because now everyone queues to buy it, it does not develop and transform their own motivation. In fact, many developers are aware of the problem, but in the current mode of behavior more money, they have no incentive to change. Zhu Yijun pointed out that the solution to the issue of interests can only be realized through the restriction of interests and the appeal is useless. Xu Bingdi, deputy general manager of Zhongkun Group, is responsible for the preliminary planning and investment promotion of Daqingsi International Plaza and has formed his own set of thinking on the operation of commercial real estate. He believes that commercial projects from the start, we must grasp the need to go through several stages: site selection, target customer base, improve the design, because you and design and investment are closely related. In other words, investment and selected target customer program should be completed before the design. But the reality is that now