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地产开发是为了什么?这似乎是个很大的问题。教科书上的答案是不做准的,关键是参与其中的人自己的定位——为了开发商赚大钱?还是为了给社会提供优质的产品?开发商业地产是为了什么?曾经的答案是:因为商业地产有着超额的利润,因为有好大一片空白的市场在那里等待被填满!一个现实是,在国内房地产开发行业组织的诸多盛会上,作为最终消费群体的客户是没有地位的;一个判断是,商业地产的开发商们经常是在自娱自乐;一个趋势是,商业地产的开发必须建立在对客户——商家们需求的了解基础上才能成功。所以,这次的商业地产专题上,是客户们在唱主角,而我们,就这样倾听吧。
What is the real estate development? This seems to be a big problem. The answer to the textbook is not accurate, the key is to participate in one of their own position - for developers to make big money? Or to provide quality products to society? For the development of commercial real estate for what? Once the answer is: because the commercial Real estate has excess profits because there is a big niche market waiting to be filled there! The reality is that customers at the end consumer groups have no place at many events organized by the domestic real estate development industry; one judgment is , Developers of commercial real estate often entertain themselves; the trend is that commercial real estate development must be built on an understanding of the needs of the client-merchant. Therefore, this commercial real estate topic, customers are playing the leading role, and we, just listen to it.