新一轮救市,汽车企业何去何从

• 作 者: 张晓亮
• 机 构: 麦威咨询,
• 出 处: 销售与市场(评论版)
• 发表日期: 2012年08期
• 关键词: 救生圈 一轮 救市政策 顺风车 排量 小排量汽车 节能汽车 前冲 汽车制造厂商 乱了阵脚

企业要将政府救市当做锦上添花的顺风车,依靠政府的刺激加速自身战略的贯彻,而不能把政府刺激当做救生圈,政策来了不管不顾就往前冲。自去年夏天以来,随着2008年救市政策的退出,汽车行业普遍感到市场下滑的压力,进入2012年,这种压力变得尤为明显。在这种压力下,尤其是中国经济渐显疲软的大背景下,有关汽车行业的

Enterprises should take the bailout of the government as an icing on the cake and rely on the government’s stimulus to speed up their own implementation of the strategy. They can not regard government stimulus as a life buoy, and the policy is no longer ignored regardless of whether the policy has come. Since last summer, with the exit of the bailout policy in 2008, the automotive industry generally felt the pressure of the market downturn. In 2012, this pressure has become even more obvious. Under this kind of pressure, especially in the context of the gradual weakening of China’s economy, the auto industry