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随着经济体制改革的深入发展,市场竞争越来越激烈,在流通领域,产品销售工作越来越受到人们的重视,谁的推销技能高,谁就能更多地占有市场,因此,推销成了人们研究的学问。对于图书出版发行系统来说,也应该把推销工作提到重要的地位,打破图书发行等客上门,等订单上门的老一套作法,改变工作重点,建立全新的推销观念,大力培养推销人才,扩大图书发行。人员推销图书的忧点“做生意主要靠买卖手”这是中国商界的一种说法。对一个书店(企业)来说,怎样才能把图书商品推销出去,这是关系到企业能否取得好的经济效益的大问题。国内外的实践表明,在图书发行过程中,人员推销与发订单、通知、登厂告、寄样书征订等方式比较,有如下的优点:首先推销人员与客户保持直接联系,能了解客广的需求,掌握客户的心理和特点,可以有针对性地,随机应
With the deepening development of the economic reform, market competition is becoming more and more fierce. In the field of circulation, product sales work has been paid more and more attention by people and whoever has more marketing skills can win more market share. Therefore, People study the learning. For the book publishing system, the marketing work should also be referred to an important position to break the door of the book distribution and other customers, such as the order of the old set of practices, change the focus of work, the establishment of a new marketing concept, and vigorously cultivate sales personnel, expand the book issued. People worry about selling books “Doing business mainly by buying and selling hands” This is a view of the Chinese business community. To a bookstore (enterprise), how to sell books out of goods, which is related to the enterprise can achieve good economic benefits of the big problem. Practice at home and abroad shows that in the process of book distribution, there are the following advantages compared with the methods of issuing sales orders, notices, registration reports and collecting subscription samples, etc. There are the following advantages: Firstly, salespersons keep direct contact with customers and can understand customers’ Demand, grasp the customer’s psychology and characteristics, can be targeted, random response