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随着信息技术和互联网技术的发展,知识共享已经成为知识管理的一个必要过程。在Web2.0的时代,博客作为知识管理中一个有用的知识共享平台已经引起了越来越多的重视。文章在分析463份调查问卷的基础上,研究探讨了信任和博客知识共享行为之间的关系,发现了信任的不同维度对博主的信任和他们之间的知识共享行为的关系。实证结果表明:博主之间的信任、基于经济基础的信任、对博客服务提供方的信任等都对博主之间的知识共享行为有显著的正向影响。
With the development of information technology and Internet technology, knowledge sharing has become a necessary process of knowledge management. In the era of Web2.0, blogs have drawn more and more attention as a useful knowledge sharing platform in knowledge management. Based on the analysis of 463 questionnaires, the article explores the relationship between trust and blog knowledge sharing behavior and finds out the relationship between the different dimensions of trust and the bloggers’ trust and their knowledge sharing behavior. The empirical results show that: the trust among bloggers, the trust based on economic foundation and the trust of blog service providers all have a significant positive impact on the knowledge sharing behavior among bloggers.