论文部分内容阅读
一、产品包装的诱惑性当人们进入超市或大市场中,一下子扑入人们眼帘的便是琳琅满目的商品,它借助艳丽的外衣,精美的装潢而讨得人们的欢心,使人们自觉不自觉地接近它;赏识它,最后去拥有它,这就是产品包装的诱惑性,或独特的魅力所至,其促销目的也就实现了。那么,这种包装的诱惑性在产品促销中的价值究竟有多大呢?按照国际统计协会提供的公式计算,好的包装可提高销售额的15—18%的效益,即15%(18%)×当年销售量×销售
First, the temptation of product packaging When people enter the supermarket or the big market, all of a sudden into the eyes of the people is an array of goods, it is with a colorful coat, exquisite decoration and get people’s favor, make people consciously unconscious Close to it; appreciate it, and finally to have it, this is the temptation of the product packaging, or unique charm, its promotional purposes will be achieved. Well, what is the value of the temptation of this package in product promotion? Good packaging can increase the benefit of 15-18% of sales, or 15% (18%), according to the formula provided by the International Statistical Institute × sales × sales