论文部分内容阅读
我国是农业生产大国,农业资源丰富。随着我国加入世界贸易组织,农产品市场国际化趋势不断加强,中国农产品已经并将越来越深入地融入世界市场竞争中。面对越来越激烈的竞争,实施农产品品牌战略是我国出口农业发展的必然选择。本文主要从我国农产品出口所面临的主要问题出发,分析了农产品的品牌建设对农产品出口的促进作用并提出了相应的建议。
Our country is a big agricultural producer with rich agricultural resources. With China’s accession to the World Trade Organization, the trend of internationalization of agricultural products markets has been continuously strengthened. China’s agricultural products have been, and will become, increasingly integrated into the world market competition. Faced with increasingly fierce competition, the implementation of brand strategy of agricultural products is the inevitable choice for the development of export agriculture in our country. Based on the main problems facing the export of agricultural products in our country, this paper analyzes the promotion effect of the brand building of agricultural products on the export of agricultural products and puts forward the corresponding suggestions.